Union Square SF Presents First Ever “Fall Fashion Fest” (F3)

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If you are a fashion fanatic like us here at Pro Media, then we will definitely be seeing you this Thursday at Fall Fashion Fest SF! Get your feel for this seasons’ top fashion trends as Union Square (through the Union Square Business Improvement District) puts on a can’t miss evening of fierce fashion, fantastic food, and festive fun! (Event is free and open to the public- see eventbrite RSVP link below.)

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Taking place on October 3, 2013 from 6-8pm, the premier shops throughout Union Square encourage all to kick off the latest and greatest of fall fashion with late shopping hours and special events.  On this stylish evening, take advantage of the incredible discounts, gifts with purchase and refreshments provided at each location.  To help keep that shopping stamina going, be sure to enjoy the delicious and tasty treats from the hottest food pop-ups San Francisco has to offer.

In addition to the amazing stores participating, including AG, Macy’s, Porsche Design, Scoop NYC, Scotch & Soda, Theory, Bonobos, Harputs, and Vince, just to name a few, Union Square SF has also teamed up with The Bold Italic to help promote this evening of fashion and style.  Check out the full list of the evening’s events at FallFashionFestSF.com.

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And what fashion fest would this be if there weren’t prizes to be won? All you have to do is snap a few pics of your fall fashion favs and Union Square SF will give away some amazing prizes for the best photos from the night’s events.

In order to participate and fully experience all the incredible events of this years Fall Fashion Fest SF, be sure to RSVP at fallfashionfestsf.eventbrite.com.

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Eat, drink, and be festive… all in the name of fashion.


LUX SF, Luxury Nail Salon Opening in Hayes Valley

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Still in search for the perfect nail salon? Look no further! Here at Pro Media, we could not be more thrilled to announce the opening of Hayes Valley’s ultimate luxury nail salon, LUX SF.

Scheduled to open the first week of September, LUX SF is unlike any nail salon that San Francisco has ever seen before.  Providing clients with a the most incredible assortment of natural nail service options, this one-of-a-kind salon offers exclusive, high-end treatments, specializing in toxin-free nail lacquers and exclusive high-end products only available at this location.

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LUX SF takes the art of mani/pedis to the next level by being the only nail salon in San Francisco to carrying Bliss® products.  They will also feature their own line of long-wearing LUX SF Nail Color with an array of 90 colors in its collection.  As if this weren’t exciting enough, LUX SF will keep its line fresh and stylish by releasing new colors every three-four months.

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With an entire custom line of LUX products, this innovative nail salon prides itself on being entirely “toxic free.” In addition to the LUX SF™ Nail Color line being 100% cruelty free and 100% vegan, to ensure that this is a completely healthy environment, all products offered are created without the combination of the five (“Five-Free”) most toxic chemicals found in the majority of other nail lacquer brands.

And for those workaholics out there who cant seem to find the time to treat yourself, LUX SF is the nail salon for you! Tailored to those with incredibly busy work schedules, LUX will remain open until at least 8pm every Sunday-Monday. Gone are the days of sneaking in a quick mani during a lunch break!

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Sneak Peek: You don’t have to wait until September to see what all of the fuss is about – LUX SF’s pop-up nail stations will be featured at Bold Italic’s Hayes Valley “Micro-Hood” event this Thursday.  Stop by to get a sneak peek of what’s in store.

Ethos, Tallulah, & The Mercantile Shop Make SF Chronicle’s “Top Shop” List

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Calling all style lovers out there! If you are like us at Pro Media and just can’t get enough boutique, fashion, and retail insight, then you must check out this past weekend’s Style section of The San Francisco Chronicle to see their Top 100 Shops list.

The Chronicle has just released their 2013 Guide to the Bay Area’s best shopping and we couldn’t be more thrilled to see that three of our client shops have been included amongst the top shops of the greater Bay Area.  Mentioned throughout the issue, Ethos, Tallulah, and The Mercantile Shop are all recognized for their unique products and innovative style.


Featured as one of the newest shops of San Francisco, Ethos stands out for its stunning selection of apparel, accessories and home goods from around the world.  Run by mother-and-daughter team, Rose and Cat Chung, the shop strives to support creative and emerging designers, carrying lines from Vlas Blomme, Dianora Salviati, and Clover Canyon.  Head on down to their Sutter St. location to see what it is all about!

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If you ever find yourself in wine country than you must visit the beautiful town of Healdsburg where you will find Tallulah.  Founded by interior designers Denise Trefry and Kim Carpenter, this boutique is the essence of charm with an amazing collection of Trina Turk pillows, Agraria soaps and candles, jewelry and cashmere wraps, it is no surprise why The Chronicle chose this shop.

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Also in Healdsburg is none other than The Mercantile Shop.  Making its debut not more than a year ago, this shop has definitely made a name for itself being modeled after an old fashioned General Store, hence the name Mercantile.  With the perfect blend of vintage and modern flare, the shop brings together vibes of Brooklyn, SF, and LA carrying designs from Current/Elliot, and Alternative Apparel.

Need more tips on style and where to shop for Bay Area fashion? Make sure to get your hands on this feature!

Range Restaurant Launches New Aperitif Cocktail Menu (& new hours!)


Always on the lookout for an amazing cocktail, here at Pro Media, we are excited to announce the launch of Range’s new aperitif menu. In honor of their 8-Yr Anniversary this month, Range has gone above and beyond creating an entirely new and outstanding cocktail (aperitif) menu with a wide selection of beverages perfectly suited for pre-dinner drinks. (Cocktails ranging from $7-$8 and bar snacks ranging from $5-$7.)

Spanish Bramble

Spanish Bramble

As of July 10th, guests can come in early for Range’s Aperitif Hour now starting at 5pm, everyday, Monday – Sunday.  Join in the celebration and choose from a variety of delicious cocktails that will only add to your overall dining experience.

Here is just a taste of what to expect at Aperitif Hour:  Tease your taste buds with the Spanish Bramble – amontillado sherry, blackberry-mint shrub, st.george terroir gin, seltzer.  Or go classic with the must-try Uptown Downtown – cocchi vermouth di torino, noah’s mill bourbon, bitters.

Paris to Milan

Paris to Milan

As if the news of this new menu couldn’t get any better, For the entire month of July, Range is adding to their anniversary celebrations by offering their signature Third Rail cocktail, one of their original opening cocktails, for $8.

The Third Rail

The Third Rail

With a whole new selection of cocktails, this is sure to be our Pro Media post-work cocktail hotspot! Check out the full aperitif menu, complete with new bar snacks here!

The Official America’s Cup Sports Bar to Open 4th of July

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The 4th of July is right around the corner and, here at Pro Media, we know where we will be celebrating — at the America’s Cup Sports Bar! We are proud to be working with the official bar for this global sailing competition. Come join us on July 4th for the bar’s opening and be in the action for the world’s greatest sailing event.

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As the world’s largest pop-up bar, the America’s Cup Sports Bar will feature both outdoor and indoor service and encompass over 12,000 square feet on Pier 27. And if that doesn’t seem large enough, all together, the space will be able to hold a whopping 500 people! With such a great venue and so much excitement, this bar is sure to become San Francisco’s new, “go-to” after work spot.

If the sailing doesn’t bring you to the bar, the cocktails sure will. Famed local cocktail designer Scott Beattie has been named Beverage Director and will create and oversee the innovative cocktail program. Don’t miss out on these incredible artisan cocktails tailored specifically for the America’s Cup.

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The bar and restaurant will tentatively be open 7 days a week from 11 am – 10 pm Sunday- Thursday and 11 am – 11pm Friday and Saturday. A tasty brunch will also be served on the weekends.

The America’s Cup Sports Bar is the perfect place to catch the excitement of the races. Taking place from July 4th – September 21st, the races will be continuously broadcasted on multiple screens. In addition, the venue will also air local televised sports events, including San Francisco Giants and Oakland A’s games, when available.

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It won’t be around for very long, so make sure to make the most of it! Summer, sailing, and sports bar… Need we say more?

Sunset Magazine Introduces ‘The 20-Minute Gardener’

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With spring in full swing and summer fast approaching, it is time to get those gardening gloves out! This season, we at Pro Media are helping to promote and spread the word about the fabulous gardening tips from none other than The 20-Minute Gardener, the latest book to join the Sunset Western Garden series.

There is no need to be intimidated by your garden any longer! With inside tips and gardening how to’s, this book will have you not only creating, but maintaining a flourishing outdoor space with just 20 minutes a day! The 20-Minute Gardener is the perfect gardening tool to teach and inspire new and seasoned gardeners alike.

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Just a peek inside the book: How to plant beautiful and easy-to-tend garden spaces, the top plants for easy-care gardening, seasonal and year-round checklists for everything from stone fruit trees to ornamental grasses, and practical tips like turning an early morning stroll into an opportunity to pick off spent blooms, are just a few of the topics included in this book.

With Sunset as one of our collaborative clients, we are excited to see the outstanding impact that this gardening book is making in the the media. Being well received in the gardening community, The 20-Minute Gardener has been featured in media outlets such as the Los Angeles Times, USA Weekend, DailyCandy, and CasaSugar, just to name a few.

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Whether you are a beginner or a seasoned pro, this book is sure to have you building a lush a gorgeous garden in no time.


Vegas Inspired Nightclub Rêve to Open in San Francisco

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Here at Pro Media we are always interested in the new and ever changing nightlife that the city has to offer. It is for this very reason that we were intrigued to hear that the Las Vegas scene is coming to San Francisco. Richard Chu, former host of the Caesars Palace nightclub, Pure, is teaming up with Cy Waits, co creator of Vegas hotspots, XS, Tryst, and Drai’s After Hours, to open San Francisco’s first epic “Vegas” nightclub, Rêve.

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Rêve is scheduled to open this summer at the Embarcadero, but from the looks of it, it is unlike any other club the city has ever seen before. This 6,000-square-foot nightclub and entertainment center is entirely based on exclusivity. Open only to invited guests and for private and corporate events, the club is strictly limited to the “elite” of San Francisco.

As exciting as it is to hear that we wont have to travel the 550+ miles for the Vegas experience, the question remains, are high-end concepts like Rêve suitable for San Francisco? In a city that prides itself on its under-the-radar, happening, and versatile nightlife, we at Pro Media are interested to see how a “Vegas” concept will be accepted here in SF.

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We can’t help but compare this new nightclub to Hakkasan, the high-end sensation made famous for their modern Cantonese cuisine. With restaurant locations all throughout the world, including both Las Vegas (with additional nightclub) and now with the latest location that opened in San Francisco, we have seen that the luxe image and concept of this high-end establishment has been greatly recognized in SF, but has triggered quite a bit of buzz– some good, some not so good.

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With the anticipation of the Rêve opening approaching, this new nightclub leaves us wondering… should what happens in Vegas stay in Vegas?

Pro Media + Union Square Hosts ‘Spring Fling’ at Vera Wang Bridal

Photo Credit: Vincent Gotti, GEV Magazine

Photo Credit: Vincent Gotti, GEV Magazine

With +500 outstanding retailers in the heart of downtown San Francisco, we were honored when Union Square tapped Pro Media to help in expanding their quarterly events and to also help publicize the exciting new developments in the area.  April 3rd was a night to remember as Pro Media teamed up with the Union Square to host their  ‘Spring Fling’ event, held at Union Square’s newest retailer, Vera Wang Bridal.


Held in the new Vera Wang location, replacing the beautiful 4th floor space where Jessica McClintock used to be, 150+ invited VIP’s, local media, and Union Square members came together to experience this exclusive event.

Surrounded with floor to ceiling windows overlooking all of Union Square, the event combined both food and fashion to showcase just a taste of what the District of Union Square has to offer.  Guests had the opportunity to taste delicious dishes provided by Bluestem Brasserie, Gitane, and E & O, while sipping on tasty Bols Genever gin cocktails and chilled Chardonnay provided by Wente Vineyards.

Photo Credit: Vincent Gotti, GEV Magazine

Photo Credit: Vincent Gotti, GEV Magazine


Bluestem Brasserie Photo Credit: Vincent Gotti, GEV Magazine

Bluestem Brasserie
Photo Credit: Vincent Gotti, GEV Magazine

Guests had the opportunity to get up close and personal with the beautiful designs of Vera Wang.  In addition to having 90+ gowns on display, ranging from $4,000 – $18,000, five models walked through the event showcasing an assortment of stunning styles and colors, allowing guests to experience the elegance and glamour of the bridal gowns live in action.


Union Square is constantly developing and expanding and we are excited to continue share some of the future plans and news of new retail locations and business with friends, press and VIP’s.

Destination Saratoga!

Last weekend we at Pro Media were very excited to go on our familiarization tour for the kick off of our PR campaign with our new client, Destination Saratoga. Saratoga is actually just one hour south of San Francisco and is the “luxury base camp” for the Santa Cruz Mountains. While on our tour, we were astounded by all of the activities, and also high-quality food and wine offerings. We had been to Saratoga a few times in the past, but on this particular tour, were were able to get an insider’s look at what Saratoga truly has to offer. Take a look at some of the pictures we took and read the captions for more details.

Vineyard 1

Scenic views at Saratoga’s Cooper Garrod Vineyards, complete with horseback guided tours, it truly is a “destination worth knowing.”

Winery Outdoor 1& 2

Spectacular outdoor concert venue + wine at Mountain Winery

Jewelry 1,2,3

amazing jewelry finds at Deja & Co jewelry boutique

Wine Tasting 1 & 2

pic 1: wine at Cinnebar tasting room, downtown Saratoga, pic 2: decor from dinner at the Plumed Horse

pic 1: Big Eye Tuna Tartar w Caviar & A Quail Egg, pic 2: Parmesan Soup w Crab Souffle

Food 3

The most delicious duck confit, made at restaurant Sent Sovi by Executive Chef, Josiah Slone

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Ride em’ cowboy! Pro Media taking a beautiful horseback guided tour at Cooper Garrod Farms, through the beautiful + scenic Cooper Garrod Vineyards.

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Oldest Japanese garden, Hakone Gardens, in the Western hemisphere, in Saratoga, CA- also where parts of Memoirs of a Geisha was filmed.

Women (who are killing it) In Business: Stella & Dot

Stella & Dot Founder and CEO Jessica Herrin and Chief Creative Officer Blythe Harris

Stella & Dot Founder and CEO Jessica Herrin and Chief Creative Officer Blythe Harris

The ladies of Stella & Dot gained a much sought after spotlight in The San Francisco Chronicle’sStyle‘ section last Sunday, being highlighted for their ‘Jewelry Issue‘. We at Pro Media have been huge fans of Stella & Dot for years – attending their events, buying their beautiful pieces and wearing them every day and getting to know some of their stylists along the way. We are so happy to see them gain some much deserved accolades!

The scene at a Stella & Dot trunk show

The scene at a Stella & Dot trunk show

Part of a new breed of entrepreneurial women in the Bay Area, they bring great pieces to women at their fingertips, both online with their e-commerce site or physically with on-site trunk shows. Women of all ages and backgrounds are a part of this growing company, that now reaches to Europe, proving that Stella & Dot’s style and business truly connects women worldwide.  They have also made their products and people further accessible with the addition of mobile shopping and social media sites.

So what is it about Stella & Dot that makes their business a success? That women can not only meet and connect over their jewelry, but that their jewelry is also created to be flattering on everyone. Their designs stay on top of the trends, as well as ahead of them, but are still wearable for everyone from a trendy high school girl to her classically-dressed Grandmother.

A few of Pro Media's favorites from Stella & Dot: Serenity Stone Drops, Tempest Necklace, and Stackable Gem Ring

A few of Pro Media’s current favorites from Stella & Dot: Serenity Stone Drops, Tempest Necklace, and Stackable Gem Ring

We admire a company ran by smart and creative women who continue to push the boundaries of what it means to be a business that is of-age. CEO Jessica Herrin and Chief Creative Officer Blythe Harris inspire us to keep progressing, to seek out the next big thing and continue to move our business, services and clients ahead with the always changing ways of things around us.

Check out the article HERE. (photo credits from SF Chronicle HERE and Stella & Dot HERE.)