Dress for Success SF Hosts 10 Year Anniversary Gala June 18

We are delighted to be working with Dress for Success San Francisco (DFS SF) for the second consecutive year in a row. We are particularly excited to announce this year as marking a major milestone as Dress for Success SF celebrates 10 years of advancing Bay Area women in the workforce. Join us in celebration at Dress for Success SF’s 10-Year Anniversary Gala at the Julia Morgan Ballroom on Thursday, June 18. We will be joined by CEO of Dress for Success Worldwide, Joi Gordon, and other special guests including KRON-4’s Vicki Liviakis, who will serve as Mistress of Ceremonies. Event highlights include fine wine and delicious cuisine by top local chefs, a fashion show featuring the latest attire from Talbots, and a silent and live auction offering an exquisite array of donations and fashion items by local luminaries, such as Jennifer Siebel Newsom. #DFSSF10

Photo courtesy of abcnews.go.com. Joi Gordon, CEO of DFS Worldwide, with member of DFS

Photo courtesy of abcnews.go.com.
Joi Gordon, CEO of DFS Worldwide, with member of DFS

Some of the organizations accomplishments over the past 10 years include being on track to serve 10,000 women by December, 2015 by helping them with job placement and training, creating a boutique experience for women to build self-esteem and confidence as they select from numerous professional outfits and seek advice from DFS staff, launching a Professional Women’s Group, helping more than 1,000 women network and advance their careers, creating a network of more than 700 volunteers, and more.

Photo credit: Dress for Success SF

Photo courtesy of Dress for Success SF

Funds raised from the event will directly support Dress for Success San Francisco’s career programs including Suiting Program, Job Search Program, Professional Women’s Group and Career Center.

Sponsorship tables and tickets may be purchased at www.sanfrancisco.dressforsuccess.org or by calling (415) 362-0034. We hope to see you there!

Fashion Technology, The Happy Ending

Once upon a time in a city by the bay, fashion and technology were two very different beasts, each moving rapidly in opposite directions. But fate had a different plan (as fate often does) and after many years passed, fashion and tech saw each other in a very different light (technology had tried on some contacts and fashion went to an investment seminar).

Photo courtesy of www.businessoffashion.com

Photo courtesy of www.businessoffashion.com

The fashionista and the digital geek have come together and the verdict is…they had a very nice time.

Fairytales aside, fashion technology is transforming our lives. Based on Lorraine Sanders’ “The 20 fash-tech companies that will change the way you shop”, here are five examples of how…


Le Tote

Must you wear the latest trends in jewelry, but can’t afford to spend hundreds of dollars? We hear you! Le Tote sends you gorgeous, contemporary jewelry boxes with either three pieces for $19/month or five pieces for $49/month. Wear as long as you’d like and then return for a new box. Get unlimited totes each month with free 2-day shipping. Can’t part with a piece? It’s available to buy!

Photo courtesy of www.pose.com

Photo courtesy of www.pose.com



This San Francisco company has made a huge splash. From fashion to…practically anything else, consumers have the ability to integrate into different communities, sharing and discovering many aspects of life through walls of images. Explore the most popular fashion trends, designers, and labels on www.pinterest.com for yourself. But don’t stop there. Create your own profile with Pins, unique to all things you love.


Photo courtesy of www.article-3.com

Photo courtesy of www.article-3.com


Discover toxin-free beauty products on Trymbl. This online beauty store allows you to “try before you buy”, allowing for customers to test products for up to 15 days before returning or purchasing. The idea behind Trymbl is that make up is expensive and if you’re going to spend that hefty sum, it’s important for you to love the product.

Photo courtesy of www.pinterest.com

Photo courtesy of www.pinterest.com

Bag Borrow or Steal

Rent luxury accessories for one month at a time with the option to renew. Brand new accessories are professionally cleaned after each “borrow” and shipped to you free of charge. You also have the option to buy or sell your high-end handbags.


Photo courtesy of www.bagborroworsteal.com

Photo courtesy of www.bagborroworsteal.com

Rent the Runway

Similar to the above, Rent the Runway allows you to rent the highest quality designer fashion apparel for a fraction of the retail price. After your special occasion, simply return the item and repeat. From accessories to summer trends to black tie, choose “current season” fashion from over 95 designers. The Narciso Rodriguez Razor Sharp gown (shown below) retails for  $3,295.00 and can be rented for $70.00.

Photo courtesy of www.renttherunway.com

And fashion and Technology lives happily ever after.

Things to Live By: SF for Dummies

The astounding city of San Francisco is known for many things: from the deep orange glimmer shed from the mighty Golden Gate Bridge, to the unique and eccentric health-food culture, to the mosaic of diverse races, sexual preferences, and opinions, I love this city! Based on Thrillist contributor Joe Starkey’s “The 31 San Francisco Commandments,” we’ve put together an expanded list of essential, invaluable tips any San Franciscan should commit to memory to ensure joy, success, and as few parking tickets as possible.

Photo courtesy of www.ebay.com.

Learn to layer. In any given moment of the day, the weather can seem to rise or fall ten degrees, depending on your location. Be prepared.

Photo courtesy of www.freerepublic.com

Either wear comfortable shoes or learn to suffer! We San Franciscans walk a lot and most of the time, it is up and down ferociously steep hills. If you must wear your little Gucci heels, do yourself a favor and bring a tucked away pair of flip flops to wear when no one’s looking.

Automotive (this is obviously assuming you have a car…and if you do have a car in SF, you’re insane and should not have a car unless you have a parking permit which you probably don’t because it costs more than my entire wardrobe and rent combined):
Turn those wheels. When parking on a hill, make sure you turn your wheels the appropriate way towards the curb. Fail to do this and suffer the $35.00 consequence.

Photo Courtesy of Joe Eskenazi, SF Weekly.

Obey all signs. Even if it is hidden in a bush that is completely and utterly engulfing the tiny red letters, dictating your parking hell. Between the street sweeping, the construction, and two-hour parking, beware. You have been warned.

Food & Beverage:
Shop organic. It’s available, so why not? And when shopping organic, bring your own grocery bags, unless you wish to pay a whopping $0.10 per bag, which adds up when you shop like I do.

Be adventurous. The city has an infinite number of bars and restaurants to delight any San Franciscan’s taste buds. Even if you are a vegan, raw foodie, cheap-o on a diet that only eats purple foods, there is something for you.

There’s an app for that. Use them. All of them! From reading about the newest hot spots to booking a lyft or making a reservation, take advantage of all the hard work the techies have done for you.

Thanks for reading, San Franciscans! Obey the above and prosper!

Organic Shimmer Spa Now Open in SoMa


Attention all spa enthusiasts! Looking for the perfect place to be papered? Well look no further! Here at Pro Media, we could not be more thrilled to announce the opening of SoMa’s new ultimate luxury tanning salon and full service urban spa, Organic Shimmer Spa.


With the success of their first high-end airbrush tanning salon located on Union Street in the Marina, Organic Shimmer has expanded to their second SoMa location, offering a full selection of spa treatments – from the sensational oxygen and diamond microdermabrasian facial treatments to brow shaping and mink eyelash extensions, Organic Shimmer Spa is sure to take the urban spa experience to the next level.


Going above and beyond with an elite staff of estheticians and beauty technicians, Organic Shimmer Spa is one of only a few locations in San Francisco that has highly trained CIDESCO diplomats on staff.  Recognized as the most advanced certification in the field of Esthetics and Beauty Therapy in the world, Organic Shimmer’s CIDESCO diplomats are trained in advanced facial techniques, massage, waxing, chemical peels, and the science of skin care.  With only the best to offer, you would be crazy not to give it a try.


As if that weren’t enough, Organic Shimmer Spa also contains premier spa equipment that is not always found in urban spa centers, including beautiful personal treatment rooms, a state of the art airbrush facility, a luxury Vichy shower room used for full body treatments, and a selection of highly sought-after products from Eminence Organic Skin Care and Cosmedix.


And for those of you with a busy work week, you will be happy to hear that Organic Shimmer Spa is open every Monday – Friday, as late as 8pm and Saturday from 10am-6pm.   With so many great services to try, there is no denying this is one urban spa worth checking out!

LUX SF, Luxury Nail Salon Opening in Hayes Valley

LUXsf ManiPediRepeat horizonal

Still in search for the perfect nail salon? Look no further! Here at Pro Media, we could not be more thrilled to announce the opening of Hayes Valley’s ultimate luxury nail salon, LUX SF.

Scheduled to open the first week of September, LUX SF is unlike any nail salon that San Francisco has ever seen before.  Providing clients with a the most incredible assortment of natural nail service options, this one-of-a-kind salon offers exclusive, high-end treatments, specializing in toxin-free nail lacquers and exclusive high-end products only available at this location.

Screen Shot 2013-08-15 at 5.38.53 PM

LUX SF takes the art of mani/pedis to the next level by being the only nail salon in San Francisco to carrying Bliss® products.  They will also feature their own line of long-wearing LUX SF Nail Color with an array of 90 colors in its collection.  As if this weren’t exciting enough, LUX SF will keep its line fresh and stylish by releasing new colors every three-four months.

Screen Shot 2013-08-15 at 5.25.32 PM

With an entire custom line of LUX products, this innovative nail salon prides itself on being entirely “toxic free.” In addition to the LUX SF™ Nail Color line being 100% cruelty free and 100% vegan, to ensure that this is a completely healthy environment, all products offered are created without the combination of the five (“Five-Free”) most toxic chemicals found in the majority of other nail lacquer brands.

And for those workaholics out there who cant seem to find the time to treat yourself, LUX SF is the nail salon for you! Tailored to those with incredibly busy work schedules, LUX will remain open until at least 8pm every Sunday-Monday. Gone are the days of sneaking in a quick mani during a lunch break!

Screen Shot 2013-08-15 at 5.24.31 PM

Sneak Peek: You don’t have to wait until September to see what all of the fuss is about – LUX SF’s pop-up nail stations will be featured at Bold Italic’s Hayes Valley “Micro-Hood” event this Thursday.  Stop by to get a sneak peek of what’s in store.

Women (who are killing it) In Business: Stella & Dot

Stella & Dot Founder and CEO Jessica Herrin and Chief Creative Officer Blythe Harris

Stella & Dot Founder and CEO Jessica Herrin and Chief Creative Officer Blythe Harris

The ladies of Stella & Dot gained a much sought after spotlight in The San Francisco Chronicle’sStyle‘ section last Sunday, being highlighted for their ‘Jewelry Issue‘. We at Pro Media have been huge fans of Stella & Dot for years – attending their events, buying their beautiful pieces and wearing them every day and getting to know some of their stylists along the way. We are so happy to see them gain some much deserved accolades!

The scene at a Stella & Dot trunk show

The scene at a Stella & Dot trunk show

Part of a new breed of entrepreneurial women in the Bay Area, they bring great pieces to women at their fingertips, both online with their e-commerce site or physically with on-site trunk shows. Women of all ages and backgrounds are a part of this growing company, that now reaches to Europe, proving that Stella & Dot’s style and business truly connects women worldwide.  They have also made their products and people further accessible with the addition of mobile shopping and social media sites.

So what is it about Stella & Dot that makes their business a success? That women can not only meet and connect over their jewelry, but that their jewelry is also created to be flattering on everyone. Their designs stay on top of the trends, as well as ahead of them, but are still wearable for everyone from a trendy high school girl to her classically-dressed Grandmother.

A few of Pro Media's favorites from Stella & Dot: Serenity Stone Drops, Tempest Necklace, and Stackable Gem Ring

A few of Pro Media’s current favorites from Stella & Dot: Serenity Stone Drops, Tempest Necklace, and Stackable Gem Ring

We admire a company ran by smart and creative women who continue to push the boundaries of what it means to be a business that is of-age. CEO Jessica Herrin and Chief Creative Officer Blythe Harris inspire us to keep progressing, to seek out the next big thing and continue to move our business, services and clients ahead with the always changing ways of things around us.

Check out the article HERE. (photo credits from SF Chronicle HERE and Stella & Dot HERE.)

Laline’s “Beauty & The Beach” Summer Kick-Off Event

Pro Media was happy once again to work with international bath & body care company Laline for their summer kick-off event on Wed. evening, ‘Beauty & The Beach’. {We previously helped to launch one of their first U.S. stores, right here in San Francisco – check it out HERE}. San Francisco’s beauty bloggers, loyal Laline customers, and local media tested and tried Laline’s new scrubs, lotions and scents for the summer (Ocean, Cherry Blossom & Coconut Verbena)– getting ready for summer in style!



Aside from luxurious products, event-goers also enjoyed our summer-themed photo booth (decked out with beautifully crafted “beach cruiser” bikes provided by SF’s very own PUBLIC located in South Park.) We were in great company with Chandamheer Stacker of Pancake Stacker, Punam Patel of Nothing Broker, Britt & Whit, Kim Mitchell Stokes of Kimair, Annie Wilson of Poetic and Chic, and San Francisco Chronicle’s Nerissa Pacio, among others. Check out the pics below!


Bloggers Chandamheer Stacker {of Pancake Stacker} and Punam Patel {of Nothing Broker}
Brittany and Whitney {of Britt + Whit}


Amazing bites were supplied by local Marina-based caterer, Chef Ronnie Woo of The Delicious Cook.

Bites provided by The Delicious Cook
Bites provided by The Delicious Cook

  Our lovely bartender Melina, from SOMA’s new bar Sofa served us a ‘Los Osuna Margarita’ and a ‘Blackberry Bliss’ cocktail using locally based Los Osuna tequila – such a treat!


Drinks Provided by Los Osuna Tequila

Our amazing bartender Melina from SOMA’s Sofa

Also on hand were exotic ice cream flavors from Abel 1950, serving tequila and mexican hot chocolate flavored ice cream {the tequila one is what originally caught our eye when we were first introduced and is more vanilla-flavored and delicious.} They are carried in Whole Foods & Draegers…in case you want to pick some up to try it yourself.

Special shout out to Alex Akamine for all of the pictures!

For more information on Laline check out their website HERE or stop by one of their SF stores in the Marina at 2106 Chestnut Street or down at Pier 39!

Pro Media Hosts “Girls Rock at Laline!”

We had such a lovely time last night, mingling with our beauty and fashion friends for the official U.S. launch of bath & beauty retail store Laline. Champagne and light bites were served as guests enjoyed the sounds from the amazing Bay Area Girls Rock Camp for an evening called “Girls Rock at Laline!” charity event. Here are some of our favorite photos from the evening.

Laline President, Shai Zemach, poses with staff and U.S/Regional Marketing Director, Hila Shaham.

Laline Bath Bomb goodies!

Another satisfied customer- and all for a great cause supporting young aspiring women in music and art.

Fashion Blogger Natalie Goel from Like Fresh Laundry, Fashion Editor Katie Hintz-Zambrano from  NBC’s “The Feast,” and Fashion Blogger Dino Ray from “The Finer Dandy.”

Beauty Blogger Sara from “The Make Up Snob” with Kathleen Neves, SF Skincare Examiner.

A performance by “They Bayonettes” from the Bay Area Girls Rock Camp, a charity based in the East Bay helping to support women in music and performance. These girls were honestly amazing and quite talented. A great charity to support.

Fashion Editor Kristen Philipkoski from Stylenik.

On the right, Fashion Blogger Michelle Ruiz from her own ModelinaMichelle and her assistant, Tabitha, trying out Laline products for the first time.

On the left, Head Provocateur (that’s me :) and Fashion/Marketing Consultant, Lorraine Sanders (also with her own SFIndieFashion.com)

Laline President, Shai Zemach, San Francisco Chronicle’s Contributing Style Editor, Cindy Ha, and U.S/Regional Marketing Director, Hila Shaham.

Co-Founder, Sinead Norenius of the International Fashion & Beauty Bloggers Organization (iFABBO) poses with Kathleen Neves.

Beauty Blogger Cassandra Bustamante from “Beauty 4 Thought” with Hila.

U.S/Regional Marketing Director, Hila Shaham, myself, Laline President, Shai Zemach, and Pro Media intern, Stacy Kent.