Once upon a time in a city by the bay, fashion and technology were two very different beasts, each moving rapidly in opposite directions. But fate had a different plan (as fate often does) and after many years passed, fashion and tech saw each other in a very different light (technology had tried on some contacts and fashion went to an investment seminar).
The fashionista and the digital geek have come together and the verdict is…they had a very nice time.
Fairytales aside, fashion technology is transforming our lives. Based on Lorraine Sanders’ “The 20 fash-tech companies that will change the way you shop”, here are five examples of how…
Must you wear the latest trends in jewelry, but can’t afford to spend hundreds of dollars? We hear you! Le Tote sends you gorgeous, contemporary jewelry boxes with either three pieces for $19/month or five pieces for $49/month. Wear as long as you’d like and then return for a new box. Get unlimited totes each month with free 2-day shipping. Can’t part with a piece? It’s available to buy!
This San Francisco company has made a huge splash. From fashion to…practically anything else, consumers have the ability to integrate into different communities, sharing and discovering many aspects of life through walls of images. Explore the most popular fashion trends, designers, and labels on www.pinterest.com for yourself. But don’t stop there. Create your own profile with Pins, unique to all things you love.
Discover toxin-free beauty products on Trymbl. This online beauty store allows you to “try before you buy”, allowing for customers to test products for up to 15 days before returning or purchasing. The idea behind Trymbl is that make up is expensive and if you’re going to spend that hefty sum, it’s important for you to love the product.
Rent luxury accessories for one month at a time with the option to renew. Brand new accessories are professionally cleaned after each “borrow” and shipped to you free of charge. You also have the option to buy or sell your high-end handbags.
Similar to the above, Rent the Runway allows you to rent the highest quality designer fashion apparel for a fraction of the retail price. After your special occasion, simply return the item and repeat. From accessories to summer trends to black tie, choose “current season” fashion from over 95 designers. The Narciso Rodriguez Razor Sharp gown (shown below) retails for $3,295.00 and can be rented for $70.00.
And fashion and Technology lives happily ever after.