Here at Pro Media we are always interested in the new and ever changing nightlife that the city has to offer. It is for this very reason that we were intrigued to hear that the Las Vegas scene is coming to San Francisco. Richard Chu, former host of the Caesars Palace nightclub, Pure, is teaming up with Cy Waits, co creator of Vegas hotspots, XS, Tryst, and Drai’s After Hours, to open San Francisco’s first epic “Vegas” nightclub, Rêve.
Rêve is scheduled to open this summer at the Embarcadero, but from the looks of it, it is unlike any other club the city has ever seen before. This 6,000-square-foot nightclub and entertainment center is entirely based on exclusivity. Open only to invited guests and for private and corporate events, the club is strictly limited to the “elite” of San Francisco.
As exciting as it is to hear that we wont have to travel the 550+ miles for the Vegas experience, the question remains, are high-end concepts like Rêve suitable for San Francisco? In a city that prides itself on its under-the-radar, happening, and versatile nightlife, we at Pro Media are interested to see how a “Vegas” concept will be accepted here in SF.
We can’t help but compare this new nightclub to Hakkasan, the high-end sensation made famous for their modern Cantonese cuisine. With restaurant locations all throughout the world, including both Las Vegas (with additional nightclub) and now with the latest location that opened in San Francisco, we have seen that the luxe image and concept of this high-end establishment has been greatly recognized in SF, but has triggered quite a bit of buzz– some good, some not so good.
With the anticipation of the Rêve opening approaching, this new nightclub leaves us wondering… should what happens in Vegas stay in Vegas?
