Cheat Meal(s) Cheat Sheet

It is officially winter in San Francisco. Okay, so it’s not anywhere near the breathtakingly frigid temperatures of most of the rest of the world, but hey, we Californians are fragile beings. That said, it’s time to wrap ourselves in more layers. What is the benefit of this (beyond warming your toesies)? Being able to get a little plump underneath all your sweaters, of course! Here are 10 glutinous comfort foods to indulge in to get you through winter (and keep your gym in business…in a few months):

1. 398 Restaurant & Bar

What to order: Chocolate fondant

Photo courtesy of Kelly Puleio

Photo courtesy of Kelly Puleio

2. Fat Angel

What to order: Mac n’ Cheese

gruyère, cheddar, parmigiano-reggiano, cayenne

Photo courtesy of

Photo courtesy of

3. Ferry Plaza Seafood

What to order: Clam chowder

Photo courtesy of

Photo courtesy of

4. Flour + Water

What to order: Parsnip Caramelle with brown butter, toasted walnut &

fried black pepper

Photo courtesy

Photo courtesy of (agnolotti dal plin pictured)

5. Foreign Cinema

What to order: Umm….everything.

Photo courtesy of

Photo courtesy of

6. Marengo

What to order: Chicken ‘n Waffle Slider

Field to Family Farms Fried Chicken Breast

Bourbon, Maple & Bacon Infused Waffle

Honey Butter & Maple Syrup

Photo courtesy

Photo courtesy of

7. Nopalito

What to order: Quesadilla Roja con Chicharrón

Mulato chile-corn tortilla, crispy pork belly, salsa cascabel,

jack cheese, queso fresco, onion and cilantro

Photo courtesy of

Photo courtesy of

8. Original Joe’s

What to order: Spaghetti carbonara

Photo courtesy of

Photo courtesy of

9. The Corner Store

What to order: the burger

Niman Ranch chuck, aged cheddar, bacon jam, pickled red onion, bread & butter pickle, green aioli, pain de mie bun & French fries

Photo courtesy of

Photo courtesy of

10. The Kitchen Story

What to order: Mascarpone Stuffed Deep Fried French Toast

Photo courtesy of

Photo courtesy of

Bon appetit!

‘Third Rail’ Cocktail Bar Comes to the Dogpatch

Screen shot 2013-10-24 at 10.07.12 AM

Always on the lookout for the latest and greatest in the San Francisco bar scene, here at Pro Media, we could not be more excited to announce the launch of  the Third Rail.  Scheduled to open early December as the newest addition to the Dogpatch, Range owners Jeff Lyon and Phil West, have gone above and beyond to create a cocktail bar unlike any other in the city.

Bar at Range

Bar at Range

Keeping the historically industrial look of the Dogpatch’s former docks and train depots, Lyon and West brought in the design expertise of Paxton Gate to refurbish the interior – restoring the allure of the classic, urban neighborhood bar, while adding mid century touches and art deco motifs. The bar’s cool, urban scene is one worth checking out!

With an exceptional menu of creative and outstanding libations, the Third Rail will feature an assortment of delicious cocktails that change with the seasons.  In addition to being able to choose from the menu’s four cocktail categories: spirituous, aperitif, seasonal and citrus, guests will also be able to experience a selection of red, white and sparkling wines on tap as well as four local beer taps.

'Third Rail' Cocktail

‘Third Rail’ Cocktail

The Third Rail (signature cocktail) was already featured in the Oct. issue of 7×7 (as a teaser to the opening) and is made up of Buffalo Trace bourbon, Lillet, honey, lemon, orange bitters.

For all of you meat lovers out there, as if the cocktails weren’t enough, Third Rail takes it up a notch being San Francisco’s first-ever jerky bar.  Jerky is the new bacon! Third Rail will be housing homemade cured meats as well as a selection from additional purveyors- still TBD. The jerky is sure to add a fun and flavorful twist to your bar experience.

Third Rail Jerky Bar

Third Rail Jerky Bar

The bar is scheduled to be open 7 days a week, from 3:00 p.m.-2:00 a.m., Monday through Friday, and 3:00 p.m.-2:00 a.m. on Saturday and Sunday.

Look for the Third Rail to open early December…

Union Square SF Presents First Ever “Fall Fashion Fest” (F3)

Screen Shot 2013-09-19 at 5.23.12 PM

If you are a fashion fanatic like us here at Pro Media, then we will definitely be seeing you this Thursday at Fall Fashion Fest SF! Get your feel for this seasons’ top fashion trends as Union Square (through the Union Square Business Improvement District) puts on a can’t miss evening of fierce fashion, fantastic food, and festive fun! (Event is free and open to the public- see eventbrite RSVP link below.)

Screen Shot 2013-09-19 at 5.48.13 PM

Taking place on October 3, 2013 from 6-8pm, the premier shops throughout Union Square encourage all to kick off the latest and greatest of fall fashion with late shopping hours and special events.  On this stylish evening, take advantage of the incredible discounts, gifts with purchase and refreshments provided at each location.  To help keep that shopping stamina going, be sure to enjoy the delicious and tasty treats from the hottest food pop-ups San Francisco has to offer.

In addition to the amazing stores participating, including AG, Macy’s, Porsche Design, Scoop NYC, Scotch & Soda, Theory, Bonobos, Harputs, and Vince, just to name a few, Union Square SF has also teamed up with The Bold Italic to help promote this evening of fashion and style.  Check out the full list of the evening’s events at

Screen Shot 2013-09-19 at 5.38.33 PM

And what fashion fest would this be if there weren’t prizes to be won? All you have to do is snap a few pics of your fall fashion favs and Union Square SF will give away some amazing prizes for the best photos from the night’s events.

In order to participate and fully experience all the incredible events of this years Fall Fashion Fest SF, be sure to RSVP at

Screen Shot 2013-09-19 at 5.40.17 PM

Eat, drink, and be festive… all in the name of fashion.


LUX SF, Luxury Nail Salon Opening in Hayes Valley

LUXsf ManiPediRepeat horizonal

Still in search for the perfect nail salon? Look no further! Here at Pro Media, we could not be more thrilled to announce the opening of Hayes Valley’s ultimate luxury nail salon, LUX SF.

Scheduled to open the first week of September, LUX SF is unlike any nail salon that San Francisco has ever seen before.  Providing clients with a the most incredible assortment of natural nail service options, this one-of-a-kind salon offers exclusive, high-end treatments, specializing in toxin-free nail lacquers and exclusive high-end products only available at this location.

Screen Shot 2013-08-15 at 5.38.53 PM

LUX SF takes the art of mani/pedis to the next level by being the only nail salon in San Francisco to carrying Bliss® products.  They will also feature their own line of long-wearing LUX SF Nail Color with an array of 90 colors in its collection.  As if this weren’t exciting enough, LUX SF will keep its line fresh and stylish by releasing new colors every three-four months.

Screen Shot 2013-08-15 at 5.25.32 PM

With an entire custom line of LUX products, this innovative nail salon prides itself on being entirely “toxic free.” In addition to the LUX SF™ Nail Color line being 100% cruelty free and 100% vegan, to ensure that this is a completely healthy environment, all products offered are created without the combination of the five (“Five-Free”) most toxic chemicals found in the majority of other nail lacquer brands.

And for those workaholics out there who cant seem to find the time to treat yourself, LUX SF is the nail salon for you! Tailored to those with incredibly busy work schedules, LUX will remain open until at least 8pm every Sunday-Monday. Gone are the days of sneaking in a quick mani during a lunch break!

Screen Shot 2013-08-15 at 5.24.31 PM

Sneak Peek: You don’t have to wait until September to see what all of the fuss is about – LUX SF’s pop-up nail stations will be featured at Bold Italic’s Hayes Valley “Micro-Hood” event this Thursday.  Stop by to get a sneak peek of what’s in store.

Range Restaurant Launches New Aperitif Cocktail Menu (& new hours!)


Always on the lookout for an amazing cocktail, here at Pro Media, we are excited to announce the launch of Range’s new aperitif menu. In honor of their 8-Yr Anniversary this month, Range has gone above and beyond creating an entirely new and outstanding cocktail (aperitif) menu with a wide selection of beverages perfectly suited for pre-dinner drinks. (Cocktails ranging from $7-$8 and bar snacks ranging from $5-$7.)

Spanish Bramble

Spanish Bramble

As of July 10th, guests can come in early for Range’s Aperitif Hour now starting at 5pm, everyday, Monday – Sunday.  Join in the celebration and choose from a variety of delicious cocktails that will only add to your overall dining experience.

Here is just a taste of what to expect at Aperitif Hour:  Tease your taste buds with the Spanish Bramble – amontillado sherry, blackberry-mint shrub, terroir gin, seltzer.  Or go classic with the must-try Uptown Downtown – cocchi vermouth di torino, noah’s mill bourbon, bitters.

Paris to Milan

Paris to Milan

As if the news of this new menu couldn’t get any better, For the entire month of July, Range is adding to their anniversary celebrations by offering their signature Third Rail cocktail, one of their original opening cocktails, for $8.

The Third Rail

The Third Rail

With a whole new selection of cocktails, this is sure to be our Pro Media post-work cocktail hotspot! Check out the full aperitif menu, complete with new bar snacks here!

The Official America’s Cup Sports Bar to Open 4th of July

Screen Shot 2013-06-20 at 3.17.55 PM

The 4th of July is right around the corner and, here at Pro Media, we know where we will be celebrating — at the America’s Cup Sports Bar! We are proud to be working with the official bar for this global sailing competition. Come join us on July 4th for the bar’s opening and be in the action for the world’s greatest sailing event.

Screen Shot 2013-06-20 at 3.11.50 PM

As the world’s largest pop-up bar, the America’s Cup Sports Bar will feature both outdoor and indoor service and encompass over 12,000 square feet on Pier 27. And if that doesn’t seem large enough, all together, the space will be able to hold a whopping 500 people! With such a great venue and so much excitement, this bar is sure to become San Francisco’s new, “go-to” after work spot.

If the sailing doesn’t bring you to the bar, the cocktails sure will. Famed local cocktail designer Scott Beattie has been named Beverage Director and will create and oversee the innovative cocktail program. Don’t miss out on these incredible artisan cocktails tailored specifically for the America’s Cup.

Screen Shot 2013-06-20 at 3.10.46 PM

The bar and restaurant will tentatively be open 7 days a week from 11 am – 10 pm Sunday- Thursday and 11 am – 11pm Friday and Saturday. A tasty brunch will also be served on the weekends.

The America’s Cup Sports Bar is the perfect place to catch the excitement of the races. Taking place from July 4th – September 21st, the races will be continuously broadcasted on multiple screens. In addition, the venue will also air local televised sports events, including San Francisco Giants and Oakland A’s games, when available.

Screen Shot 2013-06-20 at 3.14.57 PM

It won’t be around for very long, so make sure to make the most of it! Summer, sailing, and sports bar… Need we say more?

Pro Media + Union Square Hosts ‘Spring Fling’ at Vera Wang Bridal

Photo Credit: Vincent Gotti, GEV Magazine

Photo Credit: Vincent Gotti, GEV Magazine

With +500 outstanding retailers in the heart of downtown San Francisco, we were honored when Union Square tapped Pro Media to help in expanding their quarterly events and to also help publicize the exciting new developments in the area.  April 3rd was a night to remember as Pro Media teamed up with the Union Square to host their  ‘Spring Fling’ event, held at Union Square’s newest retailer, Vera Wang Bridal.


Held in the new Vera Wang location, replacing the beautiful 4th floor space where Jessica McClintock used to be, 150+ invited VIP’s, local media, and Union Square members came together to experience this exclusive event.

Surrounded with floor to ceiling windows overlooking all of Union Square, the event combined both food and fashion to showcase just a taste of what the District of Union Square has to offer.  Guests had the opportunity to taste delicious dishes provided by Bluestem Brasserie, Gitane, and E & O, while sipping on tasty Bols Genever gin cocktails and chilled Chardonnay provided by Wente Vineyards.

Photo Credit: Vincent Gotti, GEV Magazine

Photo Credit: Vincent Gotti, GEV Magazine


Bluestem Brasserie Photo Credit: Vincent Gotti, GEV Magazine

Bluestem Brasserie
Photo Credit: Vincent Gotti, GEV Magazine

Guests had the opportunity to get up close and personal with the beautiful designs of Vera Wang.  In addition to having 90+ gowns on display, ranging from $4,000 – $18,000, five models walked through the event showcasing an assortment of stunning styles and colors, allowing guests to experience the elegance and glamour of the bridal gowns live in action.


Union Square is constantly developing and expanding and we are excited to continue share some of the future plans and news of new retail locations and business with friends, press and VIP’s.

Destination Saratoga!

Last weekend we at Pro Media were very excited to go on our familiarization tour for the kick off of our PR campaign with our new client, Destination Saratoga. Saratoga is actually just one hour south of San Francisco and is the “luxury base camp” for the Santa Cruz Mountains. While on our tour, we were astounded by all of the activities, and also high-quality food and wine offerings. We had been to Saratoga a few times in the past, but on this particular tour, were were able to get an insider’s look at what Saratoga truly has to offer. Take a look at some of the pictures we took and read the captions for more details.

Vineyard 1

Scenic views at Saratoga’s Cooper Garrod Vineyards, complete with horseback guided tours, it truly is a “destination worth knowing.”

Winery Outdoor 1& 2

Spectacular outdoor concert venue + wine at Mountain Winery

Jewelry 1,2,3

amazing jewelry finds at Deja & Co jewelry boutique

Wine Tasting 1 & 2

pic 1: wine at Cinnebar tasting room, downtown Saratoga, pic 2: decor from dinner at the Plumed Horse

pic 1: Big Eye Tuna Tartar w Caviar & A Quail Egg, pic 2: Parmesan Soup w Crab Souffle

Food 3

The most delicious duck confit, made at restaurant Sent Sovi by Executive Chef, Josiah Slone

Screen Shot 2013-02-28 at 2.16.54 PM

Ride em’ cowboy! Pro Media taking a beautiful horseback guided tour at Cooper Garrod Farms, through the beautiful + scenic Cooper Garrod Vineyards.

Japanese Garden 1

Oldest Japanese garden, Hakone Gardens, in the Western hemisphere, in Saratoga, CA- also where parts of Memoirs of a Geisha was filmed.

SF Holiday Happenings We Love

At Pro Media we love us some holiday events and happenings, and this time of year is one of our favorites in the city.

From the usual holiday events and must-do’s, to shopping and more, there is never a shortage of things to do this time of year.  So what’s on our agendas this month you ask?

Like all good stories start, this one begins with a drink. Pro Media client (and cocktail hotspot) Blackbird Bar just introduced their Winter Cocktail Menu this month – and it’s not one to miss. Our favorites include the Blackbird Toddy (Single Barrel Bourbon, Earl Grey Syrup), Harvest Moon (Genever, Nocino, Maple, Egg Whites, Pumpkin Butter, Lemon, Angostura Bitters) and the Poached Pear (Pear-Infused Gin, Lambrusco, Honey, Lemon).

Blackbird Toddy, Blackbird Bar, Poached Pear

Or if you’re into numerous bars and liver failure there’s always SantaConPeople dressed up as Santa for a city-wide bar crawl – what could be more SF?

Or if you’re more of a classic holidays type there is always the SF-born ballet The Nutcracker and ice skating at Union Square and the Embarcadero.

San Francisco Ballet performing “The Nutcracker”

Other events happening in the city right now for a limited time include the oh-so popular and raved about Book of Mormon, showing now thru December 30 (if you were lucky enough to get tickets – it sold out entirely in 90 minutes…the also very popular Lion King is also playing). Or if you’re a Francophile the Legion of Honor is showing Royal Treasures From The Louvre thru March 17.

“The Book of Mormon”

“Royal Treasures From The Louvre”

Whatever brings you joy this holiday season we hope it’s a great one – Happy Holidays to all from Pro Media!

Rock Wall & SHN’s ‘American Idot’ Opening Night, “VIP” After Party

With a slew of great musicals hitting the stages at San Francisco’s  SHN, we are excited to have our client Rock Wall Wine Company participating in the festivities! One of those ‘new’ greats, American Idiot, showing June 12-July 8 at the Orpheum Theatre, will be accompanied by Rock Wall’s Wines for their opening night “VIP after party.” The invite-only after party will take place Wednesday night, June 13th at 9:45, directly after the opening night performance. {We thought the name “Rock Wall” was particularly fitting for a play all about rock music.}

If you aren’t familiar, American Idiot is based off of  Green Day’s album {of the same name} and features hits “Boulevard of Broken Dreams”, “Wake Me Up When September Ends”, “Holiday” and “21 Guns”. Check out a sneak peek of the musical here: American Idiot Montage.

If you have tickets to the opening night of American Idiot, {find tickets HERE if you do not yet} rock out!