We came across the following article on PR Daily, and contrary to the noted ‘stress level’of our profession, we think that 2012 looks a lot more promising for our fellow PR professionals and companies. We believe prospective clients are more willing to hire PR contractors for this coming year (as noted by the influx of new business for us in Q3, 2011.) Also, for individuals looking for PR work, there are also quite a few more companies hiring at this time of year.
However, on the flip side of this statement, we also know first-hand how PR is indeed a very stressful job. Very few people even understand what it is or what we do. (Just ask our parents “You do advertising for things, right?”…) There are many reasons for this stress as PR is hard to define in that it is not just one thing. Also, when it comes to clients, it can at times be hard to measure ROI directly as well. (i.e. Will a feature in the New York Times increase a client’s sales?) There is a lot of stress to perform constantly and consistently. It will always be a stressful career, catering to numerous clients and making things happen for numerous people. It’s not for everyone, but for those of us here at Pro Media, we love the constant go go go of it!
Do you work in PR and feel less stressed-out than you did one year ago?
And in case you were curious, here are the 10 most-stressful jobs in America in 2012:
1. Enlisted military soldier
3. Airline pilot
4. Military general
5. Police officer
6. Event coordinator
7. Public relations executive
8. Corporate executive (CEO)
10. Taxi driver