Rock Wall Wine Company
Case Study
Young, urban, and wine-obsessed is where it’s at for our client, Rock Wall Wine Company. And it’s no wonder, seeing as how Kent Rosenblum’s daughter, Shauna Rosenblum at 28 yrs., continues the Rosenblum legacy as Head Winemaker of the 40,000 square foot, hangar-based winery in Alameda, CA. Their first commercial vintage made its debut in 2008 and after a couple of years in business, Rock Wall approached Provocateur Media in early 2011 to represent their brand to help spill their adventurous wines on the drink map.
Aside from her legacy-filled last name, Shauna’s “Next-Gen” mentality and innate winemaking capabilities have produced approachable wines that bridge generations and encourage the next wave of “Millennials” into the world of wine. Pro Media was more than happy to share this story with others and sought to enact a campaign that encompassed a strong consumer focus. In less than a year Pro Media was able to secure media features and placements in publications including 7×7 magazine, Food & Wine magazine, LA Weekly, in the “Top 100 Wines” annual list for the San Francisco Chronicle, San Francisco magazine, news features on and NBC and ABC, Sunset magazine, The Huffington Post, THE WEEK, Wine Spectator, and Wines & Vines, among many other online mentions and reviews from bloggers and wine influencers.
In 2012 we are thrilled to continue to work with Rock Wall Wine Company and spread the word of their world-class urban location by the bay, new upcoming wine varietals for the brand (including their yet to be released Pinot Noir and also their entrée into the world of obscure American grape, Norton) and also promoting their many local events. 2012 promises to be a big year for Rock Wall as word of the urban wine scene and its young female winemaker is just starting to catch on.