Dress for Success SF Hosts 10 Year Anniversary Gala June 18

We are delighted to be working with Dress for Success San Francisco (DFS SF) for the second consecutive year in a row. We are particularly excited to announce this year as marking a major milestone as Dress for Success SF celebrates 10 years of advancing Bay Area women in the workforce. Join us in celebration at Dress for Success SF’s 10-Year Anniversary Gala at the Julia Morgan Ballroom on Thursday, June 18. We will be joined by CEO of Dress for Success Worldwide, Joi Gordon, and other special guests including KRON-4’s Vicki Liviakis, who will serve as Mistress of Ceremonies. Event highlights include fine wine and delicious cuisine by top local chefs, a fashion show featuring the latest attire from Talbots, and a silent and live auction offering an exquisite array of donations and fashion items by local luminaries, such as Jennifer Siebel Newsom. #DFSSF10

Photo courtesy of abcnews.go.com. Joi Gordon, CEO of DFS Worldwide, with member of DFS

Photo courtesy of abcnews.go.com.
Joi Gordon, CEO of DFS Worldwide, with member of DFS

Some of the organizations accomplishments over the past 10 years include being on track to serve 10,000 women by December, 2015 by helping them with job placement and training, creating a boutique experience for women to build self-esteem and confidence as they select from numerous professional outfits and seek advice from DFS staff, launching a Professional Women’s Group, helping more than 1,000 women network and advance their careers, creating a network of more than 700 volunteers, and more.

Photo credit: Dress for Success SF

Photo courtesy of Dress for Success SF

Funds raised from the event will directly support Dress for Success San Francisco’s career programs including Suiting Program, Job Search Program, Professional Women’s Group and Career Center.

Sponsorship tables and tickets may be purchased at www.sanfrancisco.dressforsuccess.org or by calling (415) 362-0034. We hope to see you there!

Let’s Get Gay: LBGT Pride Celebration, San Francisco

Photo courtesy of www.gaytravel.com

Photo courtesy of www.gaytravel.com

Get out your glitter and metallic skintight rainbow spandex; it’s the annual San Francisco Gay Pride celebration! Interested in finding something…colorful to do this weekend? Beginning Saturday, June 28th at 12:00 p.m., thousands will gather for the LGBT Pride Celebration, taking place at the heart of the San Francisco Civic Center Plaza. With countless musical performers, costumes, and of course a parade, the 2014 pride theme is “Color Our World With Pride.”

Based on the San Francisco Chronicle feature, “Are You A Pride Veteran or Virgin?” here are a few dressing tips for beginners from pride experts, Tony Bravo and Carolyne Zinko.

If you think wearing a funny hat or wig will make you stand out at the festival, think again. NOTHING…I repeat…nothing will make you stand out. Not even going completely and utterly stark naked. So gear up with all the goofy, fabulous fashionable (and unfashionable) attire you can find. And don’t forget a smile!

Photo courtesy of thedev.tv

Photo courtesy of thedev.tv

I know they’re freaking awesome, but do yourself a favor and put away though 6-inch stiletto, jeweled high heels. Trust me; you will want to kill yourself after an hour. Not only will people step on you (which they will), you will be walking a lot! If you absolutely must wear the hell-heels, bring a pair of flats to change into.

I know it’s tempting, but try to refrain from wearing rainbow everything. I mean, no one will really blame you, but the veterans will be wearing one or two tastefully selected rainbow pieces,

Go entirely nuts with the gltter, but just know that it won’t come off of you until Winter.

Summer in San Francisco is not usually warm enough for a tiny tutu-pasty combination, but by all means…freeze to death. If you feel like being smart, bring a sweater.

And that’s pretty much it. Get wild, make friends, have a blast, and don’t make the mistake of assuming anyone’s gender. We’ll see you there!

Photo courtesy of www.shutterstock.com

Photo courtesy of www.shutterstock.com

EBVA’s 6th Annual “Urban Wine Experience”

On August 6th the East Bay Vintner’s Alliance (EBVA) hosted its 6th annual “Urban Wine Xperience,” a celebration of the urban wine scene in the East Bay. Over 20 urban wineries from the EBVA poured a phenomenal array of white, roses, reds and dessert wines for the public at the Jack London Pavilion in Oakland, CA. Local eateries and food purveyors teamed up with each winery and created delicious bites that paired beautifully with the EBVA’s wine portfolio. Guests enjoyed the sunshine and danced to live music on the sun-drenched deck as they celebrated the urban wine scene and all things local!

The participating EBVA wineries included: Adams Point WInery, Andrew Lane Wines, Aubin Cellars, Blacksmith Cellars, Carica Wines, Cerruti Cellars, Dashe Cellars, Ehrenberg Cellars, Eno Wines, Irish Monkey Cellars, JC Cellars, JRE Wines, Periscope Cellars, Prospect 722, R&B Cellars, Rock Wall Wine Company, Rosenblum Cellars, Stomping Girl Wines, Tayerle Wines, Urban Legend Cellars and Urbano Cellars.

The scrumptious bites we enjoyed included some of the following local food purveyors and eateries: Angela’s Bistro, Bacanova, Bellanico, Brown Sugar Kitchen, Chop Bar, Fra’ Mani, Kincaids, La Farine, Miss Pearl’s Jam House, North Main BBQ, Otaez, Pappo, Paradiso, Pican, Wood Tavern, Zut, and many more!

Rock Wall Wine Company Rocks Summer… One Sip at a Time!

Our beloved Rock Wall Wine Company will host “Summer Rocks” open house from 1-5pm on August 20th. As much as we loved summer before this fabulous event, it’s definitely getting an added boost! Summer Rocks will feature all-new releases of handcrafted wine, delicious summer eats, live music and a rockin’ fun time, all at the Alameda location of Rock Wall Wine Company! The entire Rock Wall portfolio will be poured with new releases including Rock Wall’s 2010 Muscat Canelli, 2010 Santa Lucia Highlands Chardonnay, 2010 “Kristen’s Cuvee” Viognier, 2010 Super Alamedan, 2010 Montepulciano, 2009 Rockpile Zinfandel, and 2009 St. Peter’s Church Zinfandel.


The Alameda Point Vintners group, a collective of eight additional boutique urban wineries housed within the Rock Wall Wine Company facility, will also showcase over 50 wines for guests to sample. The Alameda Point Vintners Group include Blacksmith Cellars, Carica Wines, Ehrenberg Cellars, Eno, Joseph Garry Cellars, John Robert Eppler Wines, Mercy Vineyards and R&B Cellars.


Enjoy a scrumptious selection of bites from Freshta Inc Catering and learn more about the wine-making process with private winery tours. To add to the summertime fun, there will be a photo booth on site and air-brush tattoos available. Guests can also take advantage of special wine pricing on this day only. Now you’re wondering how to have access to this marvelous summer occasion? Get tickets here. This is a summer event you won’t want to miss!

Pro Media Joins Youth Business of America

About a month ago, Pro Media was introduced to a contact at Youth Business America (YBA,) a charity under the parent company Youth Business International (YBI). YBi is an international charity that was founded by Prince Charles 30 years ago and whose focus is to help mentor and fund young entrepreneurs between the ages of 18-35 years old. Since Rena Ramirez, founder of Pro Media falls in this age group, we at Pro Media have been asked to serve on the Youth Business Advisory Council and we feel honored.

We are very excited to serve on the YBA Advisory Board, but we were even more excited (and honestly, quite flattered!) when we were asked to be the opening speaker at the YBA launch event On Tuesday, May 17th. This was an event that marked the beginning for the YBA home in San Francisco as the newest location and home base for aspiring entrepreneurs. YBA board members, donors, patrons and young entrepreneurs alike gathered to celebrate this special occasion last week, and although we initially had a few butterflies in our stomach, the event was a success! We are looking forward to a fruitful partnership with YBA.

Event photo courtesy A.K. Sandhu of www.aksandhu.com

Meeting Ms. Kelly Cutrone

As huge fans of Ms. Kelly Cutrone, we were ecstatic to learn that she was in town last week for the book signing for her 2nd book, “Normal Gets You Nowhere.” Naturally we read the 1st book (literally in a matter of hours!) and then the 2nd book just before the signing. Kelly spoke to a crowd of about 200+ at the Books Inc. store on Chestnut in the Marina, and also did a Q&A which lasted almost 2.5 hours! Learning about everything from her new projects, to her experiences on The Hills, Kell on Earth and advice on the difference between being a “cop” vs a “bounty hunter” in life in careers was quite informative.

After another 30 minutes in line to get our book signed, Kelly was nice enough to offer Pro Media some PR tips. Thanks Kelly, come back to SF soon!

Pro Media Celebrates with Refinery29

When Refinery29 decides to throw a party, the “who’s who” in the fashion scene come running! We at Pro Media (including our newest member to the team, Jamie Kopmann) were so excited to be guests of Laura Cogan at the Refinery29 launch party and officially welcome R29 to our beloved city! San Francisco’s fashion-forward crowd gathered at Sloane nightclub for a truly epic evening. Drinks flowed, cameras flashed and the dance floor never stopped (thank you DJ Sonny Phono). It was a fabulous scene as the San Francisco and New York fashion communities came together. And what a big night for the new Refinery29 San Francisco Editor Katie Hintz-Zambrano (CONGRATS!) and the entire city of San Francisco as we proved that fashion in SF is here to stay! Let’s all get together again soon!

(photo courtesy of Refinery29)

East Bay Vintner’s Alliance on The HuffingtonPost

For almost 2 years now, Pro Media has been working with the East Bay Vintner’s Alliance and we are excited to say that genuine interest in the urban wine scene across the county is growing! Our annual “Passport” event that took place on Saturday, April 2nd and we were quite pleased as a group with the huge rise in attendance.

Local Wine Editor & HuffingtonPost (Food) Contributor, Mary Orlin reports on Passport in her own “Oakland CA, Is Wine Country.” (Orlin is also the Founder The Wine Fashionista.)

When you think of Oakland, the other city by the San Francisco Bay, you probably don’t think of it as wine country.  There aren’t any vineyards, bucolic settings or palatial wine tasting rooms.  Instead, you find a gritty, industrial vibe, one that dares to thumb its nose at traditional wine country.  This is wine country in the city.

Twenty-three wineries now call Oakland and surrounding areas home.  This is more than a trend, not only in Oakland, but around the country. City Winery is in New York City.  Boedecker is in Portland and Henke is in Cincinnati.  While the labels may have appellations from Napa Valley to Long Island to the Willamette Valley, the grapes are brought into a downtown setting to be made into wine.

(Read the full story here: http://huff.to/hRE33K)

Passport tasting day at Urban Legend Cellars. Urbano Cellars, Stomping Girl Wines, and Adams Point Winery (known for their delicious dessert wines) all under one roof.

The famous Urban Legend bottles, complete with Star Wars reference.

Cerruti Cellars‘s new tasting room in Oakland, near the Waterfront on Webster. Beautiful interior design with hand-crafted barrels lining the walls. They make one of my favorite Roses yet!

Pro Media Hosts “Girls Rock at Laline!”

We had such a lovely time last night, mingling with our beauty and fashion friends for the official U.S. launch of bath & beauty retail store Laline. Champagne and light bites were served as guests enjoyed the sounds from the amazing Bay Area Girls Rock Camp for an evening called “Girls Rock at Laline!” charity event. Here are some of our favorite photos from the evening.

Laline President, Shai Zemach, poses with staff and U.S/Regional Marketing Director, Hila Shaham.

Laline Bath Bomb goodies!

Another satisfied customer- and all for a great cause supporting young aspiring women in music and art.

Fashion Blogger Natalie Goel from Like Fresh Laundry, Fashion Editor Katie Hintz-Zambrano from  NBC’s “The Feast,” and Fashion Blogger Dino Ray from “The Finer Dandy.”

Beauty Blogger Sara from “The Make Up Snob” with Kathleen Neves, SF Skincare Examiner.

A performance by “They Bayonettes” from the Bay Area Girls Rock Camp, a charity based in the East Bay helping to support women in music and performance. These girls were honestly amazing and quite talented. A great charity to support.

Fashion Editor Kristen Philipkoski from Stylenik.

On the right, Fashion Blogger Michelle Ruiz from her own ModelinaMichelle and her assistant, Tabitha, trying out Laline products for the first time.

On the left, Head Provocateur (that’s me :) and Fashion/Marketing Consultant, Lorraine Sanders (also with her own SFIndieFashion.com)

Laline President, Shai Zemach, San Francisco Chronicle’s Contributing Style Editor, Cindy Ha, and U.S/Regional Marketing Director, Hila Shaham.

Co-Founder, Sinead Norenius of the International Fashion & Beauty Bloggers Organization (iFABBO) poses with Kathleen Neves.

Beauty Blogger Cassandra Bustamante from “Beauty 4 Thought” with Hila.

U.S/Regional Marketing Director, Hila Shaham, myself, Laline President, Shai Zemach, and Pro Media intern, Stacy Kent.

Pro Media Celebrates in Style

Pro Media hosted our 1st annual party last week with media and friends in celebration first official year in business. Stella + Dot stylist, Courtney Heinze, was generous enough to donate her swanky live/work loft in SOMA and local fashion designer and client, Lorian Lindsay showcased items from her popular line. Champagne toasts and great company. Thanks to all who came out, and here’s looking forward to our 2nd annual client appreciation party in 2012!

For those who missed the celebrations, read about our party from one of our favorite SF fashion bloggers, Michelle Ruiz on ModelinaMichelle

(photos courtesy Andrea Rowe Photography)

Michelle Ruiz, Fashion Blogger, Modelina Michelle

Kristin Phillopkoski, stylenik.com; Lorraine Sanders, SFIndieFashion & San Francisco Chronicle; Katie Hintz, Fashion Blogger, NBC’s “The Feast

Brian, my boyfriend

Lorian Lindsay, Lorian Lindsay Design Studio; Courtney Heinze, Stella + Dot

Matt Hageman, KRON 4